This website ("Bygones") is operated by MB "Pažangus pažinimas", company code 304984254, Kazio Ulvydo g. 5-11, Vilnius, Lithuania ("we", "us"). We are the data controller for personal data collected through this site. Contact: hello@retroactivejealousy.app.
What we collect
Email address — only if you voluntarily submit it at the end of the quiz, so we can send your results and follow up about Bygones.
Usage analytics — data about how visitors use this site (pages viewed, steps taken, buttons clicked, quiz responses, session recordings of site visits, approximate location, device type), collected via PostHog on EU servers and used only by our team to improve the product. In the Bygones app we collect feature-usage events and screens viewed, not the content you write. Analytics cookies are set by default; the switch under "Cookies and tracking" below turns them off, after which analytics run without cookies and without persistent identifiers.
Advertising measurement — we use Google Ads conversion measurement and the Meta Pixel to measure the effectiveness of our advertising, through browser tags and through server-side events sent when you submit the quiz email, start a checkout, or purchase (these include a hashed form of your email address, your IP address, and browser identifiers). These run by default; the switch below turns them off. These providers may process this data as described in their own privacy policies.
Cookies and tracking
This site sets analytics and advertising cookies and sends the measurement events described above by default. You can turn them off for this browser at any time:
What we use it for
To contact you about Bygones's launch, your reserved founding price, and related updates (legal basis: consent, Art. 6(1)(a) GDPR). Every email includes an unsubscribe link.
To understand demand for the product and improve this page (legitimate interest, Art. 6(1)(f) GDPR).
To measure advertising performance (legitimate interest, Art. 6(1)(f) GDPR; you can object at any time with the switch under "Cookies and tracking").
Who processes your data
We use the following processors: PostHog (analytics, EU hosting), Google (advertising measurement), Meta Platforms (advertising measurement), and our hosting and email providers. Data may be transferred outside the EEA under appropriate safeguards (EU Standard Contractual Clauses / Data Privacy Framework).
Retention
Waitlist emails are kept until you unsubscribe or 24 months after our last contact, whichever comes first. Analytics data is retained for up to 12 months.
Your rights
You can request access, correction, deletion, restriction, or portability of your data, object to analytics and advertising measurement at any time (switch under "Cookies and tracking"), and lodge a complaint with your supervisory authority (in Lithuania: the State Data Protection Inspectorate, vdai.lrv.lt). Just email us.
A note on sensitive topics
Visiting this website or joining our waitlist does not tell us anything clinical about you, and we never ask for health information at this stage. We treat every address on our list with the discretion this topic deserves: no third-party marketing, no data sales, no lookalike sharing of raw email lists without hashing.